Chitwood Sports Media produced the first-ever Internet broadcast of the Azec Bowl live from Saltillo, Mexico in 2001. Reaching a true nation-wide market in the United States, it immediately became one of the single most listened-to Internet broadcasts ever streamed through 13 years of broadcasts over the Texas Sports Radio Network!

The inaugural broadcasts in 2001 exceeded all expectations - some 6,000 computers were logged-on to the preview shows and nearly 15,000 were tapped into the game broadcast for an average of 40 minutes! Using Arbitron Ratings figures, that first audience exceeded 45,000 listeners! In 2003, the total audience grew to more than 51,000!

"D-III" audiences by and large are from an upper-echelon market segment. Better than half our expected audience earns more than $50,000 per year and another 38 per cent makes more than $75,000 per year. This is a very well-educated marketplace as well, with the parents and students either having attended or presently enrolled in some of the finest small colleges and universities in the nation.


Chitwood Sports Media has been in operation since 1999, when founder and sole proprietor Charles S. "Charlie" Chitwood began the company as a way to separate "sideline" income from his day job. In 2001, the hobby became his full-time focus. CSM now owns the broadcast rights to East Texas Baptist University and LeTourneau University athletics as well as Jefferson (Texas) High School and the Aztec Bowl. Additionally, CSM has the exclusive national merchandising rights to D3football.com and D3hoops.com apparell. Both web sites - the former of which will also promote the broadcast of this great contest - can best be described as ESPN and Sports Illustrated all rolled into one web site dedicated to covering the 420 schools that compete in the NCAA Division III ranks. More than 12 million viewers have logged on to D3football.com since the site went live in 1999, two million of whom have visited the site since August 2004!


Charlie Chitwood is one of the most sought-after sports voices in East Texas. He's heard daily on KMHT (103.9 FM) in Marshal, TX and KGAS (104.3 FM) in Carthage, TX with "The SportsBeat of East Texas." In addition to his play-by-play duties in the region, he's also been called upon to provide play-by-play and color commentary at both the boys' and girls' Texas state basketball championship tournaments in Austin (broadcast on TSRNsports.com) and is the play-by-play voice of the Bossier/Shreveport Battewings of the arena football ranks.

Aztec Bowl broadcasts reach a growing audience across the United States and even Mexico. Advertisers receive not only the benefit of "radio" advertising, but also have the opportunity to have listeners surf sponsor web sites with live links posted on the game's Internet page an this web site. To find out more, contact Charlie at Chitwood Sports Media today!